The Data Circle is a joint venture of three leading companies within the travel retail industry: Generation Research, M1nd-set and the Moodie Davitt Report. 

Together, they aim at providing a holistic industry data service. Their first product, the State of the Industry report, blends sales data in the broader context of shopper insights, traffic data and unparalleled industry knowledge.

The mission of the Data Circle is to become the help desk of the industry by servicing and guiding all organisations looking to understand the trends in the Travel Retail industry.